Reunion Marketing's Blog
If you work in or around digital marketing, there’s no doubt that you’ve heard this latest buzzword. It, like any growing trend, has detractors. You’ll hear them refer to this as a “nonevent” and even […]
Google Expanded Text Ads: Learn How to Transition ‘Cause It’s Go Time
Changes to Google AdWords The Google Search Engine Results Page, or SERP, has gone through three significant changes in the first two quarters of 2016 concerning Google Text Ads. You probably even noticed some of […]
6 Vital Digital Marketing Developments of 2016 — Halfway Grades
Just as quickly as the year seem to start, we have breezed through the Super Bowl, March Madness, the Stanley Cup, and NBA finals — now left in the halfway summer months where ESPN is […]
Multi-Channel Attribution: Understanding Your True ROI
Proper implementation and analysis of Multi-Channel or Cross-Channel Attribution models are possibly the most important factors to properly calculate and understand digital marketing Return on Investment (ROI). Here’s what an attribution model does… Essentially, these […]
11 Important Google Ranking Factors You Need to Know for Content Writing
One of the main goals of content writing for websites is to improve your SERPs ranking. If you want to convert readers, you first need them to click through to whatever you just wrote, and […]
Google maintains a partners program where you can earn certifications in either AdWords or Analytics. Each discipline offers various courses that help marketers train and hone their knowledge, and I would like to review each […]
9 Ways to Start Attracting Authentic Followers to Your Social Media Accounts
If you are of a certain age, you remember carefully folded notes passed your way behind the teacher’s back before it was commonplace for students to send and receive text messages in class. As you […]
Reunion Marketing has been a tremendous learning experience. But of all the things I’ve discovered, the most shocking might be the subpar level of customer service that some of the vendors we work with deliver. […]
As a CPA (Accountant) and a Google Analytics student, I get pretty jacked up about the fact that I can combine both skillsets and use Goal Values to help me calculate the return on investment […]
What the Latest Change in Google Ads Layout Means for You
There are three certainties in life. Death, taxes, and Google keeping marketers on their toes. If you’ve been paying attention the past few months, Google has been testing placement of four ads instead of three […]
6 Content Writing Tips for Readability and Conversion
It’s not all about the robots. Original content writing is the cornerstone of any SEO strategy worth its salt, but if you write only to please web crawlers, you’re going to lose sight of the […]
As an avid basketball fan, I have grown up playing and watching the game since I was 5 years old. I was able to catch the end of of Jordan’s career when he won his […]
